Twitter Ads are creating an immense impact on Social Media Platform for strategies related to online marketing for business. On top of the awesome existing feature gamut, the recent changes made by Twitter are likely to affect the inbound marketing for businesses drastically.
Thus, brands & firms who won’t be able to keep their pace with these changes will feel penalised for the miss. My intention is to provide you with a comprehensive list of updates & best practices while managing a Twitter Account for online marketing strategy.
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Let us have a cursory glance at the Twitter Ads Strategies for Effective Business productivity:
1. Prohibition of Mass Tweeting
I was really surprised to know that Twitter is actually cracking down the automated mass tweeting. Also, the recent guidelines created by them state clearly the prohibition of publishing the same tweet across multiple accounts.
Hence, businesses need to create unique tweets for each account that too at the varied scheduled time. Though the guidelines published by Twitter says that “Substantially Similar Tweets”, but don’t try to fiddle with it by just putting little variation & hashtag (Source: https://help.twitter.com/en/rules-and-policies/twitter-automation)
2. One Cannot Recycle the Same Tweets
Similar to the rule which says the same message on multiple accounts cannot be published, the same tweet cannot go live more than one time on a single account. Thus, my assessment says that this rule is to create value & to improve the user experience. You can use retweet to boost your content & avoid breaching any rule.
3. The ban on Third party Follow-for-Follow Software
Before some weeks, Twitter announced under their help section of suspending all the third-party follow-unfollow software platforms (Source: https://help.twitter.com/en). This software inorganically inflates one account’s follower status. When I first came to know, I was shocked. Now I feel Twitter is getting serious about this practice & trying to put a stop to it.
4. Multi-image tweets Are In
I always endorse visually more attractive posts on social media. They support the content in a significant manner. Thus, you have to make good use of this multi-image tweet feature by them to create better attention-grabbing feeds. Visually engaging content will also get you more eyeballs.
5. The power of stories
Twitter is also giving the feature to record & create stories on their platform under Twitter Moments feature. The stories featured on the app will be surely a great way to endorse your business in a subtle way. This particular feature is only available on the Twitter.com under Moments Tab.
6. Event following
In my view, this feature is indeed a very appealing one. This will allow you to follow an event & not just other users. Also, this option will keep the user involved & updated with all the events of their choice. You can create an event on Twitter & get the required audience for the same.
7. Indented conversation threads
I think this feature is similar to the format of the conversation thread of Instagram & Facebook. Thus, the replies for a particular comment can go underneath the same & can create a clearer conversation thread. Also, You can address specific queries on your post & create a more engaging page for the visitors.
8. Twitter Tailored Audience Feature
Twitter has a tailored audience targeting option. Thus, this feature will allow you to reach out to your kind of target audience. As your viewers will get relevant content, your chance of getting lead conversion will increase.
9. Twitter Ads in Videos
Most Twitter users watch videos on Twitter, as it is a more engaging way to view content. Also, Based on published statistics, “Two years back 82 % users used to prefer videos & almost 90% watch these on their mobile instruments.” (Source: https://instapage.com/blog/twitter-video-ads) Thus, you should make wise use of this feature & create appealing content for your viewers.
10. Where Will Your Ads Appear
To make the Twitter Ads feature more clear. These are the places where your Twitter ads will appear. Thus, you can easily customise your ad content to be more synchronised with the probable placement of them.
We may feel that Twitter advertising is not as glamorous & popular as the Facebook & Instagram Ads, but that doesn’t rule it out. As per me, still, it has a lot to offer. Thus, businesses can certainly use Twitter as a part of their diverse marketing strategy. Twitter can help to connect with new members of the target audience. Also, I can tell one thing that Twitter is working very hard on improvising the entire platform.