Instagram for small business has surely become a recent buzz. In my view, the contemporary business environment has witnessed a sharp rise in Social Media as a significant tool. Also, you would agree that active & effective use of social media does provide a competitive edge over the competition to businesses.
I have seen Instagram getting immense popularity in recent times across regions. It has been successful in providing an active & also an engaging platform to get involved with your audience.
Popular & Practical Techniques to Use Instagram for Small Businesses
I have identified & listed a few tips & tricks to enhance recognition & success on Instagram for small businesses, hope they will help you grow using user engagement as a tool.
Stay Inclusively Active
I can safely say that similar to any other social media marketing platform, Instagram is also like a community. You must attempt to portray your brand as a member of the community to enhance audience involvement & avoid aggressively persuasive marketing. Also, active responses to visitor’s posts have to be done to keep the conversation alive with the audience to boost inbound marketing.
Instagram for Small Business should have Constant Brand Identity
While creating any Instagram content strategy you must treat your social media presence as an extension of the brand. The followers on Instagram should get a similar vibe from your page as they get from other marketing platforms of yours, thus it will avoid confusion.
Make Wise use of Instagram Stories
I adore Instagram stories personally. Also, I have seen profiles frequently using these stories beautifully to grab the attention of the audience. You can use stories to cross-promote your posts & IGTV videos. It will indeed be an interesting way to make your Instagram profile attractive & engaging at the same time.
Blanket Posts are Outdated
Blanket posting is basically using similar content across social media platforms. You must refrain from using similar text & images across all mediums. Also, if you take my suggestion, create some sort of uniqueness & make it look fresh across platforms. This will motivate the followers to stay engaged & interested with your brand page across all social media platforms.
Instagram Live for Superior Connect
I say Instagram live is more than just one way to broadcast your content. If you are able to use Instagram live strategy correctly, it will prove to be a retainer for old as well as an attractor to grab new followers. Your business can easily connect in an immersive way with your audience using this powerful tool.
Concentrate over Localised Hashtags
Instagram allows the users to be found using the tagged keywords using the hash-tagging. Instagram for small business helps to optimize the hashtags for local searches which will help the users from the local vicinity to see posts related to your business. However, this is a tricky step for you to figure out how exactly locals want these hashtags to appear.
Make Professional & Imaginative Content
Managing the superior quality of the content is very much critical for the success of your Instagram marketing. As per me, you should completely avoid blurry pictures, low-quality videos & substandard audios. Also, the text used in your post has to be lucid yet unique enough to attract followers. Any aspect related to any post of yours will directly lead the audience to build perception about the brand.
Extension of Profile Using IGTV
IGTV is indeed a recent & trending feature for sharing & viewing a video. You can use multiple channels as well under this feature. I found this feature very much appealing & full of opportunities for businesses. You can create video stories for your audience & associate the same with your brand in a subtle & strategic way.
Using Geo-tagging on Instagram for small business
Geo-tagging is also an amazing feature presented by Instagram for small business which helps you to localize your business social media strategy. I would suggest you tag your business with your location, which will help your audience to understand your exact place of operation.
Thus, in my opinion, Social Media has definitely gone beyond being a part of the community or individuals only. It has found its way to optimize the businesses also. The extensive presence of Instagram has emerged as a grand tool for business utilization.
The associated opportunities to present your business & brand have also been enhanced. I can firmly say that Instagram for small business is indeed a gold mine for businesses as it has approximately 600 million active accounts. Instagram can prove to be the most effective platform to drive conversions & improve brand engagement for your business.