OAll the developed SEO strategies for new websites have been focused on improving the ranking as high as possible in the search engine. I would highly advocate for designing & development of careful foreground content & background algorithm to achieve greater On- Page SEO.
Here are some of the most trending On-Page SEO factors that have been summarized by me to help you garner greater revenue & dominance on SERPs.
Crucial On-Page SEO factors
There are generally two kinds of Search Engine Optimization i.e. On-Page & Off-page. As mentioned below, in this article I have kept a close focus over the On-Page SEO factors to acquire a deeper understanding of the latest trends.
• Creation of Exceptionally Structured Content
Content is the backbone of any effective SEO technique. You have to ensure that long form of content is placed on your page; this will increase the probability of getting a higher ranking on Google. I also put great emphasis on the structure of the content. A well-structured content with appropriate keywords & sub-headings will also gain better attention from the audience.
• Thorough Understanding of Audience & Their Intent
In my opinion, content developed for SEO purpose has to be as per the target audience. You would agree with me that a user is always seeking an answer for their queries in the simplest manner. Hence, sometimes perfectly written & optimized content fails to grab the audience’s attention and fail inbound marketing strategies.
• Effective Use of User Sitemap
The XML file filled with your Individual webpage’s URLs is popularly known as Sitemap. You can download the Google Sitemaps plug-in to make things simpler for your website. I recommend this plug-in especially for WordPress users who can easily use this tool to create a simplified summary for their audience.
• Focus On Technical On-Page SEO
The technical aspect for On-Page SEO optimization is also quite an important one.
Speed: I personally as a user have high regards for the speed of any webpage. You might already know that Google has been rewarding sites with faster speed. For any user, speed directly translates into longer time spent with the page.
PWAs: For 2019 one has to make sure that their websites can sustain as Progressive Web Apps in future. In my view, the experience of the site has to be appealing for the user; hence they keep the same on their home screen.
• Leverage Upon Schema Markup Utilization
Addition of Schema markup will help you to improvise the display of your webpage in SERPs. It works with enhancement of the rich snippets appearing beneath the page title.
• Use Of Social Sharing Buttons
I am aware that Social sites may not play a direct role in ranking of your site. However, they help to generate better visibility for your content. Thus, I will advise for prominently sharing of social sharing buttons on your site for direct conversion into successful SEO optimization.
• Maximum Use of Organic CTR
I don’t have any doubt in my mind that Google uses organic Click-Through-Rate(CTR) as a prominent ranking indicator. You can improve your CTR by merely using tools such as simplified title tags, meta descriptions & org markups. Google Search Console is a great tool to maximize Organic CTR.
• Image Optimization
All you need to do is to make sure that at least one image on your page is inclusive of your target keyword. In my opinion, it also gives a clue to the search engines that what exactly is there on your page, which helps in rank in organic search. As soon as Google sees images with alt text “blue widgets” & “green widgets”, it conveys that this page is regarding widgets.
As per me On-Page SEO has been much more than placing some keywords in Meta tags. It is also about fulfilling search intent & presenting searchers what exactly they want. This is the most crucial step you need to ensure. In case you fail to pull this off, no amount of optimization will do wonders for website ranking. However, Meta tags & keywords do play a significant part in keeping Google the most synchronized platform for elevated ranking. I hope that the little guide presented here will make a big difference in improvising Google ranking for your small business SEO optimisation.